Two key areas where we are seeing exponential growth in customer demand are Office 365 backup services and compliance reporting.
Business issues--not technology--drive the majority of changes in the industries we serve. These business needs spawn new technology requirements for our customers, who then look to their IT partners for help. And while your first reaction might be, “Great--one morething I have to figure out, deal with and manage,” the constant flow of customer requests can sometimes evolve into more than just a one-off hassle to be dealt with and managed.
The trick is figuring out which new requests represent systemic changes in the industries your business serves, and which are specific to a particular customer. When you spot the former trend emerging, it’s time to stop thinking “whack-a-mole” and start thinking hockey stick growth curves.