The MSP world is changing fast, with new technologies, new competition and ever-changing market forces, pushing MSPs towards their next phase of evolution - the MSP 2.0 environment.

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The MSP 2.0 environment encompasses 1) overwhelming opportunities for the MSP market as a whole, and 2) new business risks for individual MSP facing new technologies and competitive pressures.

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Every MSP – no matter their ultimate goal for their business – needs to understand and react to today’s changing market environment. The combination of competition, downward pricing pressure, and broader customer demands are squeezing operating margins and reducing the overall profitability of the business.